Business Reboot Challenge
Day 18 – Profits = P + P + P
Here is my Secret Formula to Success:
Profits = Positioning + Promotion + Process
This is the path to profits in ANY business, but especially in a business driven by a personality (consultant, coach, therapist, etc…)
Let’s start with the end goal in mind… more profits! Interested?
There are 2 things you can do immediately to increase profits:
- You can sell more stuff. Right?
- Or… You can get paid more for the same sale.
Unfortunately, number 1 is the most difficult and LEAST profitable place to focus at the beginning.
Number 2 – is a much easier way to increase your profits.
You see… the fastest way to affect your bottom line is to increase your price.
If everything else stays the same and you simply double your price, you just doubled your business instantly.
So, the price is worth working on.
And one of the easiest and most effective ways to raise your price is by positioning you, your business, and your product/service to clearly demonstrate how much value you deliver to your clients.
In the Secret Formula to Success course you learn all the different ways you can use positioning, promotions, and processes to multiply your profits, but for today’s challenge let’s take a look at the first P.
Here are some basic positionings that will attract clients to you:
- Exclusive (only a few are getting it)
- Rare (when it’s gone, it’s gone)
- Different (different is better than better)
- Exciting (for those people who love excitement)
- Contrarian (for those who like to be different than others)
- Mysterious (here you give very little details until they actually get the product/service)
- Forbidden (e.g. how hard teenagers try to get into a bar…)
- Popular (there’s safety in numbers… social proof)
- Affinity (this person is just like me)
You can use one or more of these positioning factors for your product or service, but you can’t use them all (some of them are even contradicting each other – like “rare” and “popular”).
YOUR ASSIGNMENT – DAY 18
Your challenge for today is to:
- Choose which one(s) of these positioning factors would fit you, your business, and your product or service and how can you start communicate this positioning.
And then let us know what you chose in the comment box below.
TIPS TO GET THE MAX OUT OF DAY 18
Pro Tip: Give and receive feedback. Read other people comments and see if you can offer some help – how they could clarify and/or focus their positioning idea.
DAY 18 – YOUR SECRET PERK
As a challenger, today you can grab one of the 15 courses of my complete S.M.A.R.T. Business Success System.
Today’s special perk is the course Secret Formula to Success, available today for €97 (instead of the normal price of €497)
In this course you’ll learn:
- How to leverage a better positioning to increase your profits
- How to leverage a better promotion to increase your profits
- How to leverage a better process to increase your profits
You can get it TODAY as a SPECIAL PERK, but only if you’re one the first 25 people to grab it.
The special perk will disappear tonight at 23:59PM.