Business Reboot Challenge
Day 6 – Get clients to look for you
Day 6 of your 30-Day ‘Business Reboot’.
Most businesses do not differentiate themselves from their competition. Therefore, to their target audience, to their prospects – they all look pretty much the same.
In order to differentiate yourself from your competition – you need to position yourself (and your business) as different and better than everyone else.
The question is: what’s the best way to achieve a unique perceived positioning?
The simplest, most direct and most powerful way to achieve this positioning is to publish a book on your subject of expertise.
The author of a book gets an automatic subliminal “AUTHORITY” status and an expert position in the eyes of the (potential) clients.
In my ‘Write Your Book in 28 Days’ course – I teach how you write your nonfiction book in 28 days (or less), get it published, market it until it becomes a bestseller and use it as a “client magnet” to grow your business.
But before you can start writing your book, you need to choose your book topic.
In the course, I recommend choosing 10 possible book topics (that you can actually write) and then ask your target audience, prospects and clients for their favorite topic. It’s amazing how often your potential readers’ favorite topics are very different than yours…
YOUR ASSIGNMENT – DAY 6
Let us know, in the comment box below, the answers to these 3 questions:
- List a few topics you could write your book about
- Identify a few ways/channels to ask your own audience to vote for the favorite one
- Read some other comments and help others choose their best topic
If you’re not clear on any of these questions, take a few minutes to get clear before posting your answers in the comment box.
TIPS TO GET THE MAX OUT OF DAY 6
Pro Tip 1: Be synthetic. List the topics without going too much in detail
Pro Tip 2: Hint to how it could help your audience: list a few important benefits that could constitute the basis of your title / tagline.
Pro Tip 3: Don’t’ forget to help anytime you see the opportunity.
Go ahead and complete your assignment in the comment box below.
DAY 6 – YOUR SECRET PERK
Today we have a special perk for you.
As a special for our challengers, today you can grab one of the 15 courses of my complete S.M.A.R.T. Business Success System.
Today’s special perk is the course “Write your Book in 28 Days”
In this course I walk you through:
- How to write your first nonfiction book in 28 days
- All the strategies you can use to get your book published
- How to market your book before and after publishing
- How to use the book as a magnet to attract new clients and grow your business