Business Reboot Challenge
Day 9 – Forget your hourly rate
If you are earning your money by selling your knowledge, experience, advice, content, expertise… then you have an “Expert Business”.
And most experts I know don’t understand the unique business model of an Expert Business and as a result, never fulfill the true potential of their expertise.
We cover this unique business model in “The Expert Masterclass”, as well as many other topics, but with today’s challenge, I want to help you get started with the process…
You probably worked so hard to create your product or service – that you don’t have a clue – how much more potential it has.
Your product or service is only a seed.
You need to plant it, you need to nourish it & water it and when you do that – your product or service will grow to become a money tree.
Your product or service is the seed – you are the … gift.
Here is how you can unlock your expertise full potential.
YOUR ASSIGNMENT – DAY 9
- Extract 6 lessons from your main product/service/book/training/etc…
- For each lesson come up with 3 actionable steps in teaching this lesson
- Think of a way to package each of these lessons to become a new product by itself (seminar, DVD, coaching program, etc…). Give it a name.
So, take a few minutes and do this exercise, and share your ideas with us in the comments box below.
Tips to get the most out of Day 9
Pro Tip 1: Think it through well. Try to look at your product/service in different ways.
Pro Tip 2: Define a success path: Define the practical steps that determine the journey you want your customers to go through. Where do they start? Where do you want them to go? What are the milestones and the intermediate steps in between?
Pro Tip 3: Help others: Respond to their comments with feedback and ideas that can enrich their input.
Go ahead and complete your assignment in the comment box below.
DAY 9 – YOUR SECRET PERK
Especially for you as a challenger – today you can grab one of the 15 courses of my complete S.M.A.R.T. Business Success System. for a fraction of its cost
Today’s special perk is the course “The Expert Masterclass” for €97,- (normal price €497,-)
In this course you will learn how to:
- Package your knowledge in lucrative new ways
- Serve many more clients and make a much bigger impact
- Stop getting paid for your time and start getting paid for your value